Caligula is a store dedicated to making your bedroom experience as refreshing and exciting as possible. Their extensive array of available toys, props, lotions, candles and other bedroom accessories should humour even the most adventurous client and add the necessary amount of pizazz to every boudoir. The Caligula logo needed to have a playfull, fun, look without looking vulgar or offensive. I decided to use a stylized rendering of Caligula’s actual face as the basis for the logo (add a little bedroom lighting and sass in the facial expression) and used a high-contrast palette of white, black and fuchsia to render the logo as striking, and fun as possible.