dose pono

Dose pono (a Greek expression that roughly translates to “bring the pain”) is a facebook magazine dedicated to content for a predominantly male crowd. Featured stories typically include extensive reports on the latest sexcapades of supermodels and professional athletes, comprehensive photo coverage of famous celebrity derrières, sports fails, gaming news, hookup tips from experts etc. The group also occasionally covers major political content but generally keeps things on the light side. Obviously bro humour (or “brumour” as noone calls it) is the cornerstone of the magazine. As a basis for the logo I used the silhouette of the banana (rendered in red with a slight phallic undertone). I used a high contrast palette of red, white and black and gave the typographic elements a rough, hand-written look.