the siren

The Siren is a luxury accommodation website. The logo is based on ancient Greek “black-figure” pottery. The silhouette of the siren is portrayed in black, set on a “ceramic” backgound while prominent details are highlighted in white, red and blue (blue wasn’t technically used in 5-7th century bc pottery is simply included it to further hint at water). The mermaid is blowing through a conch summoning ships (representing tourism). The website is very clean, floating on a gallery of idyllic background images.